About

Based in the San Francisco Bay Area, Parkway Events specializes in Day-of Wedding Coordination. We understand the importance of having your wedding run smoothly and offering an unforgettable experience for your guests without the stress.  We offer personalized service with unparalleled professionalism and meticulous planning to deliver a memorable well-managed event.

Erica Lovelace, Owner

Erica has long been in love with planning events since the first surprise party she planned in middle school for her fifth-grade teacher.  The blend of her meticulous organization and love for the creative process and all things beautiful have proven to be the perfect combination in the journey of helping individuals plan special events.

When she isn’t daydreaming about the perfect party, Erica can be found taking long walks, on the phone with her Ohio family, trying new recipes, or eating at one of the many Bay Area restaurants. 

The Parkway Events Name

Parkway Events takes on the sentiments of cherished memories made in a special home in Erica's family located on South Parkway East, a.k.a. “Parkway”, a well-known boulevard in Memphis, Tennessee.  In this family home on Parkway, fabulous parties took place and unforgettable memories were made.

Erica’s great-grandparents purchased a home on South Parkway East in 1928. At this house, many fabulous parties and events were hosted from wedding receptions to birthday parties, game nights and more.  Friends and family would come fashionably dressed from head to toe; women wearing stylish clothing and jewelry with hair perfectly pinned, lips colored red; the gentlemen wearing bow-ties with their favorite brand of cigar tucked in their suit jacket. Upon entering the house one could be greeted by the smell of freshly baked cakes and pies, the faint scent of a smoked cigar, the sound of soulful music, and laughter in the air. 

Special memories from this home on Parkway will be forever cherished.